Idean SingaporeによるFuture of the Digitally Society モバイルアプリケーション

Idean SingaporeによるFuture of the Digitally Society モバイルアプリケーションは、モバイル技術・アプリケーション・ソフトウェアデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 銅賞の優れた受賞作品です。

銅モバイル· 2020

Future of the Digitally Society モバイルアプリケーション

デザイナー： Idean Singapore

クライアント: National Library Board, Singapore

モバイルカテゴリーのA' Design Award 銅賞受賞者

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カラー

デザイン

Future of the Digitally Society モバイルアプリケーションについて

「Future of the Digitally Society」は、公共図書館サービスのために制作されたモバイルアプリケーションです。本アプリは、閲覧、検索、共有、パーソナライズされたレコメンド機能を一つのインターフェースに統合しています。拡張現実（AR）によるマッピングと低消費電力Bluetoothビーコンにより、利用者は館内で書籍の場所を特定し、状況に応じたメッセージを受け取り、必要なサポートを見つけることができます。書籍はバーコードをスキャンして貸出手続きを行えるほか、個人の本棚に保存したり、任意の分館での受け取りを予約したりすることも可能です。このデザインは、物理的な図書館とデジタルチャネルを途切れのない一つの体験として結び付けています。

受賞

A' Design Award 銅賞について

Future of the Digitally Society モバイルアプリケーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Future of the Digitally Society モバイルアプリケーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Future of the Digitally Society モバイルアプリケーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
寸法とパッケージ: 143.6mm x 70.9mm
タグ: interactive, seamless journey, digital, customer experience, experience design
製造技術: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
デザインの課題: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
リサーチ: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
インスピレーション: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
プロジェクト期間: The project started in May 2019 in Singapore and finished the design process in September 2019.
オペレーションフロー: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
チームメンバー: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
画像クレジット: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.