Bestore Handy Gift スナックギフトボックス by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Bestore Handy Gift スナックギフトボックス
by Tiger Pan
Client: Bestore
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #101542The Design
About Bestore Handy Gift スナックギフトボックス
Bestore Handy Giftは、スナック菓子のギフトボックスシリーズである。本シリーズは、既存のスナックブランドのラインナップを規格外の商品によって拡充することを目的として制作された。各ボックスは白いカードボードで作られ、中身の商品に合わせたサイズに設計されている。すべてのボックスの右側面には印刷された紙製の帯が巻かれており、50種類の異なるボックスを一つのシリーズとして統一するとともに、棚やカウンターでの整然とした陳列を支えている。イラストレーションは45度の角度で配置され、金色の枠で縁取られている。ラインおよび一部の要素には金箔押しが施されている。
The Recognition
About the A' Design Award 銅賞
Bestore Handy Gift スナックギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Bestore Handy Gift スナックギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Bestore Handy Gift スナックギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
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