Pizza Marzano Select レストランインテリアデザイン by Jydp is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2020
Pizza Marzano Select レストランインテリアデザイン
by Jydp
Client: Pizza Marzano
A' Design Award 銀賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #101734The Design
About Pizza Marzano Select レストランインテリアデザイン
ピザ マルゾーノ セレクトは、上海に位置するピザレストランのインテリアです。デザインコンセプトは、ピザをカットしてシェアする際に生まれる幾何学的な形状に着想を得ています。半円形のモチーフは、ファサードの開口部、柱、キッチンの壁面に展開されています。特徴的なウォールには数千本のブルーのアクリルスティックが取り付けられ、さまざまなパターンに配置することができます。天井には吸音材を使用し、曲面天井の一部は有孔吸音パネルで仕上げられています。フレキシブルなテーブルは、お一人様から少人数のグループ、10名以上の宴会まで対応します。
The Recognition
About the A' Design Award 銀賞
Pizza Marzano Select レストランインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Pizza Marzano Select レストランインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Pizza Marzano Select レストランインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern. - Dimensions & Packaging
- From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
- Tags
- JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
- Production Technology
- With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment. - Design Challenge
- The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
- Research
- Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
- Inspiration
- As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
- Project Duration
- The project is location in shanghai which started from October 2019 and finished on December 2019
- Operation Flow
- The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
- Patents
- Copyrights belong to JYDP,2019
- Team Members
- Michelle Sun
Leah Li
Shirley Wang - Image Credits
- Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020
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