Wulianghong 酒類パッケージ by Sisi Don is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2020
Wulianghong 酒類パッケージ
by Sisi Don
Client: Shenzhen baixinglong creative packaging co. LTD
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #101743The Design
About Wulianghong 酒類パッケージ
「五糧紅」は、中国の伝統的な家具である屏風から着想を得た酒類のパッケージデザインです。このパッケージは、中国紅、牡丹の花、刺繍という中国を代表する三つの要素を融合させています。三つ折りの構造がボトルを保護すると同時に、その姿を美しく見せます。開くとパッケージは屏風のような佇まいとなり、ボトルは陳列棚に飾られた収蔵品のように立ち現れます。象嵌された窓枠と刺繍が芸術的な効果を高めています。パッケージの寸法は幅225mm、奥行115mm、高さ215mmです。
The Recognition
About the A' Design Award 銀賞
Wulianghong 酒類パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Wulianghong 酒類パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Wulianghong 酒類パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is characterized by typical Chinese features, unique opening experience, and great display effect. The bottle that made from a combination of materials is like a flower in full bloom, presenting oriental traditional aesthetics, temperament of high-end product, as well as making our product full of humanism elements and artistic value.
- Dimensions & Packaging
- Width 225mm x Depth 115mm x Height 215mm
- Tags
- Chinese style, Chinese red, Embroidery, Peony, Screen, Liquor packaging
- Production Technology
- The traditional Chinese embroidery is exquisite in workmanship, and the classic window sills are flexible and changeable. The two are inlaid and combined to give the package more poetic and artistic expression.
- Design Challenge
- The embroidery craft
- Research
- Commissioned by clients, we design the product packaging with distinctive style, unique appearance, and high-end taste.
We work hard on the product with selected elements, various materials, and ingenious design method, fully meeting the needs of the clients and presenting breathtaking visual effect! - Inspiration
- The design is inspired by the screen, the traditional Chinese furniture. Designers inject Chinese red (national color), embroidery (national art), and peony (national flower) into the package by a combination of techniques, illustrating great Chinese beauty.
- Project Duration
- The project started in August 2017 in Shenzhen and finished in June 2018 in Chengdu, and was exhibited in The 14th China International Alcoholic Drinks Expo in April 2019
- Operation Flow
- The three-fold style can protect and showcase the product at the same time.
- Team Members
- Shenzhen baixinglong creative packaging Co., Ltd
Neptune team
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