Ecological Journey Gift Box 蜂蜜 by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box 蜂蜜 by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2020

Ecological Journey Gift Box 蜂蜜

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

72,191
Verified Award Winner
Verify Award Status for #103183

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Gift Box 蜂蜜

ハニーギフトボックスのデザインは、豊富な野生植物と良好な自然生態環境を備えた神農架の「生態学的な旅」に触発されています。地域の生態環境を保護することがデザインの創造的なテーマです。デザインは、伝統的な中国の切り絵と影絵の芸術を採用して、地元の自然生態学と5つの希少で絶滅危惧種の一流保護動物を示しています。自然と環境保護の概念を表す、荒い草と木質紙が梱包材に使用されています。外箱は再利用のための絶妙な収納ボックスとして使用できます。

The Recognition

About the A' Design Award 銀賞

Ecological Journey Gift Box 蜂蜜は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Ecological Journey Gift Box 蜂蜜は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Ecological Journey Gift Box 蜂蜜は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging: Length:300mm, width:220mm, height:80mm
Tags: Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology: As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge: Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research: We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration: As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration: Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow: This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members: Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng