iONE360 ビジュアル製品コンフィギュレーター by Colijn IT is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in 卸売・小売・商業・電子商取引デザイン Competition Category.

鉄商業· 2021

iONE360 ビジュアル製品コンフィギュレーター

by Colijn IT

Client: iONE360

A' Design Award 鉄賞 Winner in 商業 Category

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Colors

The Design

About iONE360 ビジュアル製品コンフィギュレーター

iONE360は、家具業界向けに開発されたビジュアル製品コンフィギュレーターです。本ソフトウェアは、複雑なビジネスルールと価格設定を伴うカスタマイズ可能な製品に対応し、数百万通りものバリエーションを扱うことができます。ユーザーは各種コンフィギュレーションを作成し、2Dおよび3Dのビジュアルを追加でき、それらはステップバイステップのガイド付き販売プロセスへと変換されます。iONE360はJavaScriptパッケージとして提供されるため、コンフィギュレーターはブラウザ上で動作し、ウェブサイト、オンラインショップ、業務システムに組み込むことが可能です。バーチャルリアリティおよび拡張現実による表示は、専用アプリを必要とせず、近年のスマートフォンで利用できます。

The Recognition

About the A' Design Award 鉄賞

iONE360 ビジュアル製品コンフィギュレーターは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。iONE360 ビジュアル製品コンフィギュレーターは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。iONE360 ビジュアル製品コンフィギュレーターは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging: Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags: product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology: In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge: Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research: Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration: Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration: This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow: Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Team Members: Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits: Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.