DesdorpによるSelf Service Checkout Scoは、卸売・小売・商業・電子商取引デザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銀賞の優れた受賞作品です。

銀商業· 2021

Self Service Checkout Sco

デザイナー： Desdorp

クライアント: StrongPoint

商業カテゴリーのA' Design Award 銀賞受賞者

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デザイン

Self Service Checkout Sco について

セルフサービスチェックアウトはユーザーフレンドリーでモダンで、見た目も軽快です。 SCO のデザインは、エレガントですっきりとしたラインを備えた時代を超越した外観が特徴で、店舗スペースを完璧に満たします。小売システム会社やメーカーと連携し、細部までデザインを考えました。製品の端には革新的な LED 照明が統合されており、顧客の注意を引き、セルフチェックアウトのステータスを知らせます。セルフサービスチェックアウトの人間工学の改善'顧客が支払いを簡単に完了できるようにします。

受賞

A' Design Award 銀賞について

Self Service Checkout Scoは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Self Service Checkout Scoは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Self Service Checkout Scoは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
寸法とパッケージ: 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm
1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm
2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm
2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm
タグ: self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
製造技術: The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
デザインの課題: The goal was to create unique modern and timeless self-service checkout.
The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front.
The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part.
リサーチ: Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
インスピレーション: The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
プロジェクト期間: 2015: First ideas and industrial design sketches.
2016: Scale models, digital sketches, 3D renders and rough prototype.
2017: First manufactured product exhibited at EUROSHOP.
2018: First industrially produced series of pilots and implementation in Estonia "Rimi".
2019: Mass production and release into different markets.
2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores.
オペレーションフロー: Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
チームメンバー: Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: StrongPoint
Integration: Rimi
Photos: Karolis Milaševičius & Strongpoint
画像クレジット: Image #1-3: StrongPoint
Image #4: Desdorp visual
Image #5: Desdorp photo made by Karolis Milaševičius