Customized Farmland モバイルアプリケーション by Xiaoshuai Jing and Huicong Hu

Customized Farmland モバイルアプリケーション by Xiaoshuai Jing and Huicong Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.

銀モバイル· 2021

Customized Farmland モバイルアプリケーション

by Xiaoshuai Jing and Huicong Hu

Client: Harbin Institute of Technology, Shenzhen

A' Design Award 銀賞 Winner in モバイル Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Customized Farmland モバイルアプリケーション

「Customized Farmland」は、農地をオンラインで賃借するためのモバイルアプリケーションです。本アプリは、都市部のユーザーと中国の農村部の土地・人的資源を結びつけます。土地のリース、農作業、農村観光、5Gライブ配信、オンライン取引、オンライン寄付という6つのモジュールを提供します。ユーザーは地図を閲覧し、近隣の土地を選択して、そこで栽培可能な作物を確認できます。ライブ映像により作物の生育状況をリアルタイムで確認でき、オフラインでの農場訪問の予約も可能です。収穫した農産物は、他のユーザーへの販売や、プラットフォームを通じた寄付ができます。

The Recognition

About the A' Design Award 銀賞

Customized Farmland モバイルアプリケーションは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Customized Farmland モバイルアプリケーションは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Customized Farmland モバイルアプリケーションは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensions & Packaging: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Production Technology: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Design Challenge: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Research: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Project Duration: The project started in December 2019 and finished in September 2020 in Shenzhen.
Operation Flow: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Team Members: Xiaoshuai Jing
Huicong Hu
Image Credits: Images by Xiaoshuai Jing, Huicong Hu, 2021