Camera Vista 在庫追跡カメラ by Tobia Repossi is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in 卸売・小売・商業・電子商取引デザイン Competition Category.

鉄商業· 2022

Camera Vista 在庫追跡カメラ

by Tobia Repossi

Client: Coolr Group

A' Design Award 鉄賞 Winner in 商業 Category

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The Design

About Camera Vista 在庫追跡カメラ

Camera Vistaは、スーパーマーケットの棚や冷蔵ケースへの取り付け用に開発された小型カメラデバイスです。Camera Vistaは欠品、プラノグラム非準拠、他社製品の混入、価格表示の誤りを検知し、冷蔵ケースや棚のパフォーマンスをリアルタイムで把握できます。筐体は射出成形のABS樹脂による7つの連結パーツで構成され、寸法は170×32×50ミリメートルです。2台のカメラは組み立て時に角度を調整でき、さまざまな距離や設置条件に対応します。1つの可変モデルが複数の設計を代替することで、金型費と在庫コストを削減します。

The Recognition

About the A' Design Award 鉄賞

Camera Vista 在庫追跡カメラは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Camera Vista 在庫追跡カメラは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Camera Vista 在庫追跡カメラは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Camera Vista is intended for shelf or fridge mounting in supermarkets. It detects out of stock, planogram non-compliance, foreign product contamination and pricing inaccuracies that allows to keep track of how efficiently coolers and shelves are performing. It also provides data to see what changes need to be made in real-time and helps client profiling.
Dimensions & Packaging: 170 x 32 x 50 mm
The Camera Vista comes in a recyclable cardboard package.
Tags: Camera, Supermarket, Security Camera, Fridge Camera
Production Technology: Injection moulded ABS in 7 interconnected pieces, 2 AA batteries, PCB, 2 cameras.
Design Challenge: The challenge for this mini camera has been to fit the Pcb and the 2 cameras in the smallest casing. The product turned out to be only 3 cm tall, so it can be mounted upside down also in chest freezers with sliding panels.
When we started to design for Coolr Group they had different designs for different clients and mountings. This all-in-one product has an interior set of adjustable gears to rotate the camera angle. During assembly the product can be adjusted to suit different positioning. This saves production and stock costs.
Research: The project has been entirely developed in Onshape, a cloud based CAD modeller that we use for communication as well. A minimum amount of emails and messages outside the platform has been used in order to connect three different continents in this quick development.
Inspiration: On account of its resemblance to a Stromtroopers helmet, we have nicknamed this device: Star wars.
Project Duration: The project took 6 months from brief to distribution. Coolr Group is a company based in Virginia. The design was developed in Italy, the Pcb Design in India, is produced and assembled in China and distributed worldwide.
Operation Flow: The two cameras contained in the device can be positioned during assembly in order to have different angles of vision to suit different distances and mountings. After that, the device requires no user intervention after installation apart from changing the two AA batteries. This Camera Vista is revolutionary in its market due to its adaptability to different environments. For the company, this means a reduction in moulding and in stock costs.
Team Members: Tobia Repossi
Nicolò Castagnini