Classic Blue Sealed Baijiu アルコール飲料パッケージ by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
Classic Blue Sealed Baijiu アルコール飲料パッケージ
by Xueqian Zhang and Jingzhang Xiao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #110713The Design
About Classic Blue Sealed Baijiu アルコール飲料パッケージ
「クラシックブルー封坛白酒」は、中国の伝統的な蒸留酒のためのパッケージデザインである。ボトルは象牙色の白磁で作られ、楼閣の形を想起させる角型のボディを持つ。側面の波状のラインは、縄の結び目と、白酒の原料のひとつである麦の穂を暗示している。水墨画の趣を持つイラストレーションは、宿遷市にまつわる三つのテーマを表現している。外箱は紙素材にレザーの加工技術を施して仕上げられた。このデザインは、白酒を陶製の甕に封じて熟成させるという古来の風習に着想を得ている。
The Recognition
About the A' Design Award 鉄賞
Classic Blue Sealed Baijiu アルコール飲料パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Classic Blue Sealed Baijiu アルコール飲料パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Classic Blue Sealed Baijiu アルコール飲料パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
- Dimensions & Packaging
- 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
- Design Challenge
- In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
- Research
- A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
- Inspiration
- The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
- Project Duration
- The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
- Operation Flow
- The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
- Patents
- Patented in March 2020
- Team Members
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou - Image Credits
- Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
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