Mastermentors ウェブサイト by Rounak Bose is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in ウェブサイト・ウェブデザイン Competition Category.

鉄ウェブ· 2021

Mastermentors ウェブサイト

by Rounak Bose

Client: Mastermentors

A' Design Award 鉄賞 Winner in ウェブ Category

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Verified Award Winner

Verify Award Status for #110801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mastermentors ウェブサイト

Mastermentorsは、学生と地域の優れた専門家をつなぐオンライン教育・学習ウェブサイトです。このプラットフォームは、メンター側の体験と学生側の体験の双方に等しく配慮しています。訪問者は、人気の講座、メンターのプロフィール、各専門分野を解説するブログ記事を閲覧できます。レイアウトはレスポンシブ対応で、どの画面サイズでも構造が明快かつ整然と保たれます。サイトはプログレッシブウェブアプリケーションとして構築され、シンプルな使いやすさと洗練された外観の両立を目指し、幾度もの試行を重ねてデザインを磨き上げました。

The Recognition

About the A' Design Award 鉄賞

Mastermentors ウェブサイトは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Mastermentors ウェブサイトは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Mastermentors ウェブサイトは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags: mastermentors, website, design, ui design, visual design, web design
Production Technology: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members: Rounak Bose
Image Credits: Images belong to Rounak Bose