Maskeeper マスク収納ケース by Maurice Kwok and Steve Yeung

Maskeeper マスク収納ケース by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in ファッション・トラベルアクセサリーデザイン Competition Category.

鉄アクセサリー· 2021

Maskeeper マスク収納ケース

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award 鉄賞 Winner in アクセサリー Category

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Verified Award Winner

Verify Award Status for #112413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Maskeeper マスク収納ケース

Maskeeperは、名刺サイズに折りたためるマスクの一時保管ケースです。食品グレードのポリプロピレンシートを用い、打ち抜き加工と折り加工によって、短時間かつ低コストでの生産を実現しています。広げたシートの上にマスクを置いて内側に折り込むことで、マスクの表面が覆われた状態を保ち、交差汚染のリスクを低減します。サイズは91×61×8ミリメートル、重量は10グラムと、ポケットにすっきりと収まります。食事の際に外したマスクをティッシュペーパーや封筒に包むのに代わる、清潔で衛生的な選択肢を提供するデザインです。

The Recognition

About the A' Design Award 鉄賞

Maskeeper マスク収納ケースは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Maskeeper マスク収納ケースは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Maskeeper マスク収納ケースは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung