Hotel New Grand Ready-to-eat Meals 食品パッケージ by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2021
Hotel New Grand Ready-to-eat Meals 食品パッケージ
Client: Hotel New Grand
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals 食品パッケージ
「ホテルニューグランド レトルト食品」は、ビーフカレー、チキンカレー、ナポリタンソースなどの調理済み食品のためのパッケージデザインである。箱は板紙製で、寸胴鍋をモチーフとしたグラフィックを主要な意匠要素として用いている。ミニマルなデザインにより、レトルト食品のパッケージでよく見られるイラストレーションや料理写真をあえて排している。その意図は、横浜のクラシックホテルが持つ伝統と品格を、機知に富んだ表現で伝えることにある。このパッケージは家庭での食事にふさわしく、また贈り物としても選ばれている。
The Recognition
About the A' Design Award 金賞
Hotel New Grand Ready-to-eat Meals 食品パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Hotel New Grand Ready-to-eat Meals 食品パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Hotel New Grand Ready-to-eat Meals 食品パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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