Surplus Year After Year パッケージング by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Surplus Year After Year パッケージング
by Bo Yang
Client: Beijing Bofly Design Co.,LTD
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #117944The Design
About Surplus Year After Year パッケージング
これは中国の白酒のパッケージデザインです。現在、白酒製品の過剰包装は深刻な資源の浪費であり、環境汚染の原因となっています。そのため、箱のデザインと内部トレイには、低コストで環境に配慮した生分解性の原材料を使用しています。青い水流の模様は中国伝統の書道筆で描かれており、縦に刻まれた水紋デザインの中を、二匹の金魚が上流に向かって戯れ泳いでいます。伝統文化とアートデザインの完璧な融合を実現した作品です。
The Recognition
About the A' Design Award 銀賞
Surplus Year After Year パッケージングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Surplus Year After Year パッケージングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Surplus Year After Year パッケージングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
- Dimensions & Packaging
- Box 315×170×95mm, Bottle 255×65mm
- Tags
- Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
- Production Technology
- The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.
The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials. - Design Challenge
- How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
- Inspiration
- The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
- Project Duration
- The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
- Operation Flow
- When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
