Xixia King ワイン by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Xixia King ワイン
by Bo Yang
Client: Beijing Bofly Design Co.,Ltd
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #118809The Design
About Xixia King ワイン
これはワインのパッケージデザインです。ワインラベルの形状はオーク樽をモチーフにしており、金色の部分はワインが樽からゆっくりと流れ落ち、巧みにグラスの形状へと変化していく様子を表現しています。ワインボトルを手に取ると、まるで金色のグラスを持っているかのような感覚が味わえます。ラベル上の凹凸のあるテクスチャーは岩絵に由来し、西夏王のブランドロゴは西夏古代文字のスタイルでデザインされており、強い地域文化的特徴を持っています。
The Recognition
About the A' Design Award 銅賞
Xixia King ワインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Xixia King ワインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Xixia King ワインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
- Dimensions & Packaging
- Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
- Tags
- Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
- Production Technology
- The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
- Design Challenge
- How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
- Inspiration
- The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
- Project Duration
- The project started in January 2020 in Beijing and finished in March 2020 in Beijing.
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