Hungarian Fashion and Design Agencyによる360 Design Budapest 展示デザイン

Hungarian Fashion and Design Agencyによる360 Design Budapest 展示デザインは、インテリア空間・展示デザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銅賞の優れた受賞作品です。

銅インテリア· 2021

360 Design Budapest 展示デザイン

デザイナー： Hungarian Fashion and Design Agency

クライアント: Hungarian Fashion & Design Agency

インテリアカテゴリーのA' Design Award 銅賞受賞者

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デザイン

360 Design Budapest 展示デザインについて

360 Design Budapestは、現代のハンガリーおよび中央ヨーロッパのデザインを紹介するハイブリッド型の展覧会である。実空間の展示は265平方メートルのオーダーメイド空間を用い、受付・ウェルカムエリア、収録されたラウンドテーブル討論を映す大型スクリーンを備えたメディア空間、そして展示物のための3つの展示エリアという5つのセクションに分けられた。デジタルプラットフォームは建築された空間を忠実に再現しており、来場者はオンラインでも展覧会を巡ることができる。各展示物はデザイナーの情報や作品の背景にあるストーリーへとリンクしている。会場ではバーチャルリアリティ用ゴーグルも利用可能であった。

受賞

A' Design Award 銅賞について

360 Design Budapest 展示デザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。360 Design Budapest 展示デザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。360 Design Budapest 展示デザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing us - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide our public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
寸法とパッケージ: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event.

The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
タグ: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
製造技術: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as they were walking in the physically built space. Thanks to the digital exhibition, the audience had the opportunity to get to know the showcased creations from the point of view of the designer alongside with the stories behind them: with just a click on the icon next to each product, those interested could also find out the true essence of these unique works and even had the chance to purchase them.
デザインの課題: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors.

By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation.

Part of the concept was to point out how physical and digital spaces can be mashed together.

This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
リサーチ: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation.

The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public.

The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
インスピレーション: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class.
The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
プロジェクト期間: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
オペレーションフロー: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity.

Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot.

Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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