Yanjing White Beer ビールパッケージ by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Yanjing White Beer ビールパッケージ
Client: Beijing Yanjing Brewery Co.,Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #120520The Design
About Yanjing White Beer ビールパッケージ
燕京ホワイトビールは、瓶ビールと缶ビールのためのパッケージデザインです。グラフィックは中国とドイツの文化的要素を融合させ、ドイツのサッカーユニフォームから引用した配色と、モルトとホップのイメージによって、ホワイトビール発祥の地であるドイツへの敬意を表現しています。盾の形をしたタイトルパネルが製品名を際立たせ、レイアウト全体のバランスを保っています。缶は平均的な手のひらのサイズに合わせ、しっかりと握れる寸法とし、テーパー形状のボトルはどの高さでも握りやすくなっています。ボトルはリサイクル可能なガラス、缶はリサイクル可能なアルミニウムで作られています。
The Recognition
About the A' Design Award 銅賞
Yanjing White Beer ビールパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Yanjing White Beer ビールパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Yanjing White Beer ビールパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Dimensions & Packaging
- 67.4*67.4*248mm, 54*54*170mm
- Tags
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Production Technology
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Design Challenge
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Research
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Inspiration
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Project Duration
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Operation Flow
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
- Team Members
- Feihu Han
Gen Xu
Da Wu
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