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Obsessive Love 映画祭のウェブサイト by Min Huei Lu

Obsessive Love 映画祭のウェブサイト by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in ウェブサイト・ウェブデザイン Competition Category.


銅ウェブ· 2021

Obsessive Love 映画祭のウェブサイト

by Min Huei Lu

Client: Academy of Art University

A' Design Award 銅賞 Winner in ウェブ Category

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Verified Award Winner

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Colors

The Design

About Obsessive Love 映画祭のウェブサイト

デザイナーは、本質的に盗撮に執着しているアルフレッド・ヒッチコックの映画を祝うために、架空の映画祭プロジェクトを作成しました。デザインは、満たされていないキャラクターが犠牲者をストーカーし、彼らに所有権の感覚を与えるというスレッドに従います。最終的に、暗いエンパワーメントは、盗撮を殺害するように動機付けます。視覚的要素、ユーザーインターフェイス、およびユーザーエクスペリエンスはすべて、盗撮の観点から設計されています。盗撮者として、観客はどういうわけか画面上のイベントに共謀していると感じます。

The Recognition

About the A' Design Award 銅賞

Obsessive Love 映画祭のウェブサイトは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Obsessive Love 映画祭のウェブサイトは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Obsessive Love 映画祭のウェブサイトは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging
Website Dimensions:1920px X 1080px
Tags
Film Festival
Production Technology
Camera
Adobe XD
Adobe Photoshop
Design Challenge
The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research
The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration
There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration
The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow
This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members
Min Huei Lu
Image Credits
Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu

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