Luzhou Laojiao 1915 酒瓶パッケージ by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Luzhou Laojiao 1915 酒瓶パッケージ
by Haijun Shen
Client: DIGA Creative design
A' Design Award 銀賞 Winner in パッケージ Category
- 25,420
- Verified Award Winner
- Verify Award Status for #121290
The Design
About Luzhou Laojiao 1915 酒瓶パッケージ
「瀘州老窖1915」は、中国の白酒（バイジュウ）のためのパッケージデザインである。ボトルは帆船をかたどった形状で、ビジュアルシンボルは瀘州・江陽の地図から抽出して洗練させたものである。曲線を描くフォルムは内部で揺らぐ液体を想起させると同時に、手に馴染む心地よい握り心地をもたらす。ボトルはガラス製で、スプレー塗装を施し、ブランドマークを配している。化粧箱は箔押し、エンボス加工、ブランドマークの装飾で仕上げられている。パッケージの寸法は58×158×350ミリメートル。30代から40代の飲み手に向けた、軽やかでありながら高級感のある佇まいを目指し、伝統的な趣を保ちつつ現代的なハイエンド感を表現している。
The Recognition
About the A' Design Award 銀賞
Luzhou Laojiao 1915 酒瓶パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Luzhou Laojiao 1915 酒瓶パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Luzhou Laojiao 1915 酒瓶パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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