金 パッケージ · 2022
Have a Nice Can 食品パッケージ
- A' Design Award 金賞 2022 in パッケージ
- CLIENT: Irom Inc
- Estimated Number of Design Views: 57,784
- Verification code B0462C765B · Verify this award
Colors
About Have a Nice Can 食品パッケージ
「Have a Nice Can」は、手作りシーフード缶詰ブランドのためのパッケージデザインです。ラインナップは、1缶用のスリーブ、3缶用のギフトバッグ、そして6缶・9缶・12缶用のギフトボックスで構成されています。ギフトバッグの持ち手には、漁港を想起させるロープを使用しました。ギフトボックスは、太陽を表す鮮やかなオレンジと、海を表すブルーを組み合わせています。スリーブの両面に魚のイラストを印刷することで、店頭で複数のパッケージを並べた際に柄が連続し、ひとつのディスプレイとして展開できます。環境に配慮した認証紙を採用し、缶にはラベルを貼らないことで、リサイクルしやすい仕様としています。
About the A' Design Award 金賞
Have a Nice Can 食品パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Have a Nice Can 食品パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Have a Nice Can 食品パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Press Kit
- Unique Properties
- Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea. - Dimensions & Packaging
- Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked. - Tags
- canned food, packaging,
- Production Technology
- The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden. - Design Challenge
- The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
- Research
- The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales. - Inspiration
- Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea. - Project Duration
- The project lasts about 1 year, designed and produced in Japan.
- Operation Flow
- The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea. - Image Credits
- MOTHER Inc.
