金 パッケージ · 2022
The Treasure of Zbojniks ボトルラベル
- A' Design Award 金賞 2022 in パッケージ
- CLIENT: St. Nicolaus (client company); Zbojnicka (brand)
- Estimated Number of Design Views: 47,954
- Verification code FD02EBFAA1 · Verify this award
Colors
About The Treasure of Zbojniks ボトルラベル
「ズボイニークの宝」は、ズボイニツカ果実蒸留酒のためのラベルデザインです。スロバキア語で「ズボイニツカ」とは「ズボイニークのもの」を意味します。ズボイニークとは農奴制に対する反乱に加わった義賊たちであり、人々は彼らがスロバキアの山々に宝を隠したと信じていました。このラベルは、蒸留酒をズボイニークたちの宝として表現しています。上部にはヴェルキー・ロスツテツ山が描かれ、各地方のスロバキア伝統装飾文様がデザインを縁取ります。銅版彫刻風のイラストレーションは、柔らかな手触りのマットなクリーム色の紙に2色で印刷されています。製品名には金の型押し加工が施されています。
About the A' Design Award 金賞
The Treasure of Zbojniks ボトルラベルは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。The Treasure of Zbojniks ボトルラベルは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。The Treasure of Zbojniks ボトルラベルは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Press Kit
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
