Xiaofengtan Liquor 酒類パッケージ by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Xiaofengtan Liquor 酒類パッケージ
Client: Zhu Hai, Fang Jian
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #131479The Design
About Xiaofengtan Liquor 酒類パッケージ
「Xiaofengtan（小封坛）」は、高級中国酒のためのパッケージである。ボトルの形状は、中国で古くから酒の貯蔵に用いられてきた陶製の甕に着想を得ており、現代の感性に合うシンプルなフォルムへと再構成されている。丸みを帯びたボディは手のひらに自然になじみ、持ちやすく、滑りにくい。金色のキャップには縦方向の波状のラインが施され、開栓も容易である。金色のドットがボトルと、130×130×135ミリメートルのコンパクトな立方体の箱の双方にテクスチャーを生み出している。箱には生分解性の紙を使用し、サイズを抑えることで материалの使用量を削減している。
The Recognition
About the A' Design Award 銅賞
Xiaofengtan Liquor 酒類パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Xiaofengtan Liquor 酒類パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Xiaofengtan Liquor 酒類パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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