Tang Dynasty Mizao Golden Top 酒類パッケージ by Zhu Hai and Wang Huan

Tang Dynasty Mizao Golden Top 酒類パッケージ by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2022

Tang Dynasty Mizao Golden Top 酒類パッケージ

by Zhu Hai and Wang Huan

A' Design Award 銅賞 Winner in パッケージ Category

9,648

Verified Award Winner

Verify Award Status for #131486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Dynasty Mizao Golden Top 酒類パッケージ

「大唐米糟金頂」は、中国の高級白酒のためのパッケージデザインである。黄金色のボトルキャップは、唐代の宮殿の金色の屋根から着想を得ている。ボトル本体は唐代の陶芸技法を受け継ぎ、無鉛釉薬を用いた磨き上げられた陶磁器で作られている。七宝(クロワゾネ)の色彩と宮廷装飾文様が本体を覆い、蓮とともに描かれた瑞祥の鶴、そして四神の絵付けが施されている。丸みを帯めた形状は手のひらに心地よく収まり、上部の中空構造が摩擦を生み、キャップを容易に開けられるよう配慮されている。

The Recognition

About the A' Design Award 銅賞

Tang Dynasty Mizao Golden Top 酒類パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tang Dynasty Mizao Golden Top 酒類パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tang Dynasty Mizao Golden Top 酒類パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensions & Packaging: 180mm x180mm x200mm
Tags: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Production Technology: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Design Challenge: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Research: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiration: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Project Duration: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Operation Flow: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Team Members: Hai Zhu
Huan Wang