BeeHacchee タルトのパッケージ by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2022

BeeHacchee タルトのパッケージ

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award 鉄賞 Winner in パッケージ Category

9,853

Verified Award Winner

Verify Award Status for #131615

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BeeHacchee タルトのパッケージ

BeeHaccheeは、ハニーチーズタルトのためのパッケージデザインです。箱は六角形で蜂の巣を想起させ、ハチミツというコンセプトを視覚的に表現しています。パッケージは一枚の段ボールから成形され、幅224mm、奥行195mm、高さ44mmのサイズです。クラフト紙がカジュアルで親しみやすい印象を与える一方、表面全体に印刷された黄色のボーダーがコントラストを加えています。クラフト紙への黄色の印刷は、色が紙に沈み込んでしまうため難易度が高く、意図した仕上がりを実現するために高い技術を持つ印刷パートナーと協働しました。

The Recognition

About the A' Design Award 鉄賞

BeeHacchee タルトのパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。BeeHacchee タルトのパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。BeeHacchee タルトのパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.