My Moonfly ギフトボックス by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2022
My Moonfly ギフトボックス
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly ギフトボックス
「My Moonfly」は、中秋節に贈られる月餅のためのギフトボックスです。デザインは中国神話に登場する月宮を表現し、多層の立体的なペーパーカーヴィングによって楼閣や殿堂を形づくっています。月の内部に灯された光が彫り抜かれた層を透過し、移り変わる光と影の模様を生み出します。ボックスには月餅6個と、フォーク・ナイフを収めたケースが納まります。環境に配慮した紙を用い、エンボス加工と金箔押しを施しました。サイズは242×242×75ミリメートルで、棚やテーブルの上で灯りをともした装飾品として飾り続けることができます。
The Recognition
About the A' Design Award 銀賞
My Moonfly ギフトボックスは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。My Moonfly ギフトボックスは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。My Moonfly ギフトボックスは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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