Amplifying Identity オフィスインテリアデザイン by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2022
Amplifying Identity オフィスインテリアデザイン
Client: DB&B Pte Ltd
A' Design Award 銀賞 Winner in インテリア Category
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- Verified Award Winner
- Verify Award Status for #137777
The Design
About Amplifying Identity オフィスインテリアデザイン
「Amplifying Identity」は、シンガポールのアジアスクエアに位置するオフィスインテリアデザインである。このワークプレイスは3つのフロアにわたり、総面積9,300平方メートルに及ぶ。柔軟でハイブリッドな働き方を支えるため、50か所のコラボレーションスポットと5つの大型会議室が各フロアに配置されている。廊下や壁面には特注の環境グラフィックが施され、企業文化やリーダーシップの理念、沿革を表現している。サステナブルな素材から作られたカーペット、低VOC（揮発性有機化合物）塗料、ゾーニングされた照明を採用し、環境負荷の低減を図っている。
The Recognition
About the A' Design Award 銀賞
Amplifying Identity オフィスインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Amplifying Identity オフィスインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Amplifying Identity オフィスインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Team Members
- Ricardo Celis
Victor Wong - Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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