Zhi Hou 中国の白酒包装は by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2023

Zhi Hou 中国の白酒包装は

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

25,814

Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou 中国の白酒包装は

これは「芝侯」と呼ばれる柑橘系の風味の中国の白酒です。中国の雲南省では、人々は良質の柑橘類を白酒に醸造します。この製品の原料比率は、白酒1ポンドに対して柑橘類20ポンドの水準に達しているため、数量限定で販売できます。ボトルをボール状に設計し、ボトルの肩部分に不規則な膨らみを作り、形が単調にならないように。ボトルキャップの形状は、デザイナーが柑橘類の枝を直接シミュレートしており、ボトルをオレンジ色の袋に入れると、ボトルキャップが露出します。

The Recognition

About the A' Design Award 銀賞

Zhi Hou 中国の白酒包装はは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zhi Hou 中国の白酒包装はは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zhi Hou 中国の白酒包装はは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team