Temple of Heaven アイスクリームギフトボックス by Jiuzhou Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Temple of Heaven アイスクリームギフトボックス
by Jiuzhou Li
Client: Li jiuzhou Studio
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #141808The Design
About Temple of Heaven アイスクリームギフトボックス
デザインの特徴は、外箱と商品を組み合わせて販売・展示する際に、その意味やデザインの由来を表現できるようにしていることです。包装箱の内側には断熱層があり、両側に氷袋を入れる場所があり、顧客が購入した後、内部の温度を長期間非常に低く保つことができます。中国人にとって贈り物は親戚や友人を訪問する際の必需品です。友人を訪問するための最高の贈り物は、幸運をもたらすことです。この考えのもと、「天壇 - 中国の夢の抽選会」は、アイスクリームギフトボックスが誕生しました。
The Recognition
About the A' Design Award 銅賞
Temple of Heaven アイスクリームギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Temple of Heaven アイスクリームギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Temple of Heaven アイスクリームギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being.
The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display. - Dimensions & Packaging
- ice cream Width 4.6mm x Depth 4.6mm x Height 100mm
Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm
The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm
Ice cream gift box Width 520mm x Depth 230mm x Height 100mm - Tags
- Ice cream, gift, Multiple flavors, box
- Production Technology
- Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film.
- Design Challenge
- The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
- Research
- China lacks high-grade ice cream gifts.
The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth."
In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue" - Inspiration
- The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
- Project Duration
- The project started in January 2022 in Beijing and finished in August 2022 in Beijing.
- Operation Flow
- Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it.
When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours. - Image Credits
- IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou
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