Noble 16 Zhenxuan 酒類パッケージ by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan 酒類パッケージ by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2023

Noble 16 Zhenxuan 酒類パッケージ

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

A' Design Award 銅賞 Winner in パッケージ Category

10,159

Verified Award Winner

Verify Award Status for #141872

View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan 酒類パッケージ

「ノーブル16 珍選」は、プレミアム酒のためにデザインされたパッケージである。ボトルは伝統的な白酒の造形を踏襲し、黒釉陶磁器で作られている。表面には流れるような曲線とレリーフが西洋のレリーフ技法によって彫り込まれている。ボトルネックの文様は、中国の団花文様と西洋の唐草文様を融合させたものである。ラベルは金色と濃色のパターン紙に印刷されている。外装の塗装木箱にはレザー調の表装と金箔押しを採用した。内側のページには、味わいを表現するフレーバーホイールを掲載している。中国と西洋の酒文化を融合させることを目指したデザインである。

The Recognition

About the A' Design Award 銅賞

Noble 16 Zhenxuan 酒類パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Noble 16 Zhenxuan 酒類パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Noble 16 Zhenxuan 酒類パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI