Yep コラーゲン製品パッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2023
Yep コラーゲン製品パッケージ
by Tiger Pan
Client: By-Health Co., Ltd.
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #145414The Design
About Yep コラーゲン製品パッケージ
Yepは、飲むコラーゲン製品のためにデザインされたパッケージです。外箱は三角形のフォルムを採用し、安定感と力強さを表現しています。箱にはリサイクル可能な素材であるパルプモールドを使用し、外箱のサイズは170mm×100mm×186mmです。内部では、飲むコラーゲンをガラス瓶に充填しています。ラベルには透明フォイルを用いた印刷を施し、みずみずしく新鮮な印象を与えます。ピンクのロゴは、若々しさと生命力を伝えます。明快な情報レイアウトと統一されたシリーズ展開により、購入者は遠くからでも製品を識別することができます。
The Recognition
About the A' Design Award 金賞
Yep コラーゲン製品パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Yep コラーゲン製品パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Yep コラーゲン製品パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
