Yi Xin Distillation 蒸留酒のパッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2023
Yi Xin Distillation 蒸留酒のパッケージ
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #145831The Design
About Yi Xin Distillation 蒸留酒のパッケージ
「Yi Xin Distillation」は、中国の蒸留酒ブランドのためのパッケージデザインである。ボトルにはガラスを採用し、表面の光沢と質感を高めることで、陶器の容器で販売される同種の酒との差別化を図っている。中国古来の描法による龍が瓶首に絡みつき、主要な識別要素として機能するため、印刷されたラベルを必要としない。外箱はシンプルで、中国伝統デザインの左右対称性に倣っている。ボトルの寸法は180×130×285ミリメートル。長い歴史と伝統を現代的な形で表現することを目指した。
The Recognition
About the A' Design Award 金賞
Yi Xin Distillation 蒸留酒のパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Yi Xin Distillation 蒸留酒のパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Yi Xin Distillation 蒸留酒のパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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