Luckin 2.0 ドリップコーヒーのパッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2023

Luckin 2.0 ドリップコーヒーのパッケージ

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #148015

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckin 2.0 ドリップコーヒーのパッケージ

Luckin 2.0は、5種類のコーヒーのために制作されたドリップコーヒーのパッケージシリーズです。各ボックスには、アフリカや中国・雲南などの豆の産地がイラストで描かれています。その土地の植物や動物を描くことで、自然の情景を想起させます。5つの鮮やかなカラースキームが品種を区別し、陳列棚で目を引く存在感を生み出します。レイアウトは直接的でシンプルであり、長いキャッチコピーではなく明快な商品情報を掲載しています。ボックスは4色印刷、マットブラックの箔押し、マットシルバーのラベルによって製作されています。

The Recognition

About the A' Design Award 銀賞

Luckin 2.0 ドリップコーヒーのパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Luckin 2.0 ドリップコーヒーのパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Luckin 2.0 ドリップコーヒーのパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan