Valley Daja Center Sales 販売センターのインテリアデザイン by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2023
Valley Daja Center Sales 販売センターのインテリアデザイン
Client: The Design Code CO.,LTD
A' Design Award 銀賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #148066The Design
About Valley Daja Center Sales 販売センターのインテリアデザイン
Valley Dajia Center Salesは、中国・武漢に位置する1,622.7平方メートルの販売センターのインテリアです。デザインは光線から着想を得ており、シンプルな幾何学形状と繊細なラインを組み合わせています。1階にはメインのリビング空間に加え、パーティーバーとラウンジエリアを配置。2階にはサンドボックス（模型）エリア、商談エリア、ウォーターバー、展示エリア、オフィスエリアを設けています。素材には特殊仕上げを施した合金プレート、ダークウッド、ダークカラーのテラゾー、ヘアライン仕上げの金属、グレーおよびライトトーンのマイクロセメントを使用しました。このインテリアは、ビジネスと文化、そしてアートを一つに融合させています。
The Recognition
About the A' Design Award 銀賞
Valley Daja Center Sales 販売センターのインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Valley Daja Center Sales 販売センターのインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Valley Daja Center Sales 販売センターのインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
- Dimensions & Packaging
- The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
- Tags
- Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
- Production Technology
- This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
- Design Challenge
- Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
- Research
- Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
- Inspiration
- The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
- Project Duration
- The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
- Operation Flow
- As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
- Team Members
- Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu
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