Neev アイスクリームパッケージ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2024
Neev アイスクリームパッケージ
Client: Neev
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #151980The Design
About Neev アイスクリームパッケージ
音楽技法にちなんで名付けられたこのデザインは、パッケージ上のイラストと各製品名の調和を目指しています。イラストは各アイスクリームのフレーバーに合わせた美しい技法と多彩な色彩で、シンプルに描かれています。このパッケージデザインでは、音楽とアイスクリームのフレーバーとの間に相互作用が生み出されています。このパッケージの目的は、音楽を聴く体験とアイスクリームを食べる体験という異なる感覚を融合させることです。アイスクリームを味わいながら、同じテーマの音楽を聴いて体験したくなることでしょう。
The Recognition
About the A' Design Award 鉄賞
Neev アイスクリームパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Neev アイスクリームパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Neev アイスクリームパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
- Dimensions & Packaging
- Capacity: 170 ml
Mouth: 80mm
Depth: 62mm - Tags
- Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
- Production Technology
- Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability - Design Challenge
- Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
- Research
- Behavioral examination, etc
- Inspiration
- The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
- Project Duration
- The project started in October 2022 and finished in April 0223 in Shiraz, Iran
- Operation Flow
- The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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