Daity Galaxy アイスクリームパッケージ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2024
Daity Galaxy アイスクリームパッケージ
Client: Daity Galaxy
A' Design Award 銅賞 Winner in パッケージ Category
- 19,194
- Verified Award Winner
- Verify Award Status for #152400
The Design
About Daity Galaxy アイスクリームパッケージ
このアイスクリームパッケージデザインは、見る者を想像力と驚きに満ちた幻想的な世界へと誘います。子どもの自由な心からインスピレーションを得て、あらゆる年齢層の人々にノスタルジア、温かさ、喜びを呼び起こします。明るい色彩と遊び心のあるイラストレーションが、心の中にいる子どもを目覚めさせるユニークなストーリーを語ります。各ディテールは好奇心を刺激するよう丁寧に作り込まれ、水彩画技法の使用がデザイン全体に柔らかさ、感情、そして芸術的な深みを加えています。
The Recognition
About the A' Design Award 銅賞
Daity Galaxy アイスクリームパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Daity Galaxy アイスクリームパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Daity Galaxy アイスクリームパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Patents
- Idea & Package Design: Mohsen Koofiani
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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