Menhao Tea 茶葉パッケージ by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2025
Menhao Tea 茶葉パッケージ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #170869The Design
About Menhao Tea 茶葉パッケージ
「Menhao Tea」は、アーカイブ収蔵ケースをかたどった茶葉のパッケージシステムである。デザインは6つの茶類を系統樹上にマッピングし、産地の座標、製茶工程のタイムライン、風味のスケールを併記している。個々の内装カプセルには地理座標、茶樹の樹齢、加工の詳細が記され、曖昧な官能表現を計測可能な数値へと置き換えている。ケースは水拭き可能なクラフト紙製で、綿紐で結び留める構造のため、箱を繰り返し使用できる。ブロンズと銀の箔押しにより、茶樹の枝のモチーフと各パラメーターが表現されている。1箱には3.6グラムのティーバッグ66包を収納する。
The Recognition
About the A' Design Award 金賞
Menhao Tea 茶葉パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Menhao Tea 茶葉パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Menhao Tea 茶葉パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
- Dimensions & Packaging
- Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
- Tags
- Archive, Tea, Pu'er, Philosophy, Theory
- Production Technology
- The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
- Design Challenge
- By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
- Research
- The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
- Inspiration
- Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
- Project Duration
- The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
- Operation Flow
- The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
- Team Members
- Yin Peng
Li Linlin - Image Credits
- Image : Photographer Wang yue, Menhao Tea , 2024.
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