House of Smaragd アドベントボックス by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in ギフトウェアデザイン Competition Category.
銅ギフトウェア· 2025
House of Smaragd アドベントボックス
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award 銅賞 Winner in ギフトウェア Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd アドベントボックス
House of Smaragdアドベントカレンダーは、環境配慮型紙材とサステナブル素材で作られた、繰り返し使用可能な構造化カウントダウンボックスです。4つの個別包装されたジュエリーが、それぞれ独立したコンパートメントに収納されています。パッケージはリサイクル可能かつ再利用可能で、環境負荷を低減します。ボックスデザインは各コンパートメントへのアクセスを制御し、商品を保護しながらサプライズ要素を維持します。
The Recognition
About the A' Design Award 銅賞
House of Smaragd アドベントボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。House of Smaragd アドベントボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。House of Smaragd アドベントボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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