Massaya ワインパッケージ by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2014
Massaya ワインパッケージ
by BRANDiT.
Client: BRANDiT.
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #32564The Design
About Massaya ワインパッケージ
Massayaは、ワインボトル2本を収納するために設計された装飾的なパッケージである。多くのワインパッケージは縦置きでの陳列を前提として作られ、ボトルを取り出した後は廃棄されてしまう。Massayaは、繰り返し使える代替案を提示する。ワインの保管に最適な姿勢であることから、パッケージは横型とし、その佇まいはヴィンテージの書籍を思わせる。内部には2本のボトルの形状に合わせた抜き型が施され、ボトルをしっかりと安全に固定する。開閉機構は2枚のサイドフラップと2枚の小フラップによって構成され、シールなどを一切必要としない。ボックスは詰め替えて再利用することも、棚に飾るインテリアオブジェとして用いることもできる。
The Recognition
About the A' Design Award 鉄賞
Massaya ワインパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Massaya ワインパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Massaya ワインパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
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