Mi Bluetooth Headset Mini ヘッドセットのパッケージ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2020
Mi Bluetooth Headset Mini ヘッドセットのパッケージ
by Xiaomi
Client: Xiaomi
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #89158The Design
About Mi Bluetooth Headset Mini ヘッドセットのパッケージ
「Mi Bluetooth Headset Mini」は、コンパクトなスポーツ用ヘッドセットのために制作されたパッケージである。ヘッドセット本体のシェルはミニマルな造形で、円形のボタンが一つだけ配されている。パッケージには著名なミュージシャンの画像を用いることで、楕円形のシェルが顔、ボタンが開いた口として読み取れるように仕立てた。その結果、歌手や指揮者を思わせるイメージが生まれ、シンプルな製品にキャラクター性を与えている。PET製トレイが前面でヘッドセットとコントローラーを保持し、ケーブルは隠された状態に収まる。紙製のカバーが構造をしっかりと支える。このデザインは18歳から29歳のユーザー層への訴求を狙っている。
The Recognition
About the A' Design Award 銀賞
Mi Bluetooth Headset Mini ヘッドセットのパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Mi Bluetooth Headset Mini ヘッドセットのパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Mi Bluetooth Headset Mini ヘッドセットのパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
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