Wiseman Beer ビールパッケージ by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2020
Wiseman Beer ビールパッケージ
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #91422The Design
About Wiseman Beer ビールパッケージ
Wiseman Beerは、中国の若い消費者に向けた瓶ビールのパッケージデザインである。ボトルはガラスとプラスチック、キャップは金属、ラベルは紙で構成されている。大胆な赤と白のアイコンをボトルに直接施し、大面積の赤がエネルギーと情熱を表現している。パッケージの寸法は幅230ミリメートル、奥行60ミリメートル、高さ60ミリメートルである。若者の自由で遊び心のある気質に呼応する、モダンな佇まいをビールパッケージにもたらすことを意図している。
The Recognition
About the A' Design Award 銀賞
Wiseman Beer ビールパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Wiseman Beer ビールパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Wiseman Beer ビールパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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