Parallel Remolding 販売センターのインテリアデザイン by Wei Gao

Parallel Remolding 販売センターのインテリアデザイン by Wei Gao is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2020

Parallel Remolding 販売センターのインテリアデザイン

by Wei Gao

Client: Fuzhou Above Household Goods Co., Ltd.

A' Design Award 銅賞 Winner in インテリア Category

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View at A' Design Award Press Release Award Badge

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The Design

About Parallel Remolding 販売センターのインテリアデザイン

「Parallel Remolding（パラレル・リモデリング）」は、中国・済南にある500平方メートルの販売センターのインテリアデザインである。レイアウトはオープンかつ一体的で、各ゾーンは互いに干渉することなく緩やかにつながっている。ネオクラシカルな雰囲気の中で石材と木材が金属と組み合わされ、複雑な彫刻の代わりに簡潔なラインが用いられている。淡い色調が空間全体を支配し、壁面は立体的な幾何学レリーフとして造形されている。レセプションカウンターは大部分を余白とし、金属のラインによってアクセントを付けている。反復配置された照明器具が空間にリズムを与えている。

The Recognition

About the A' Design Award 銅賞

Parallel Remolding 販売センターのインテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Parallel Remolding 販売センターのインテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Parallel Remolding 販売センターのインテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Dimensions & Packaging: The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
Tags: Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology: The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge: The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Research: Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration: Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Project Duration: The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow: The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Patents: Copyrights belong to Wei Gao, 2018.
Team Members: Wei Gao
Zhao Hongyu
Lin Tailong
Image Credits: Image #1: Photographer Peng Yan, Reception Hall, 2018.
Image #2: Photographer Peng Yan, Reception Desk, 2018.
Image #3: Photographer Peng Yan, Negotiation Area, 2018.
Image #4: Photographer Peng Yan, Negotiation Area 2, 2018.
Image #5: Photographer Peng Yan, Book Bar, 2018.