Be Fly Utopia 販売センターのインテリア by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2020
Be Fly Utopia 販売センターのインテリア
Client: Longer Design
A' Design Award 金賞 Winner in インテリア Category
- 15,682
- Verified Award Winner
- Verify Award Status for #99007
The Design
About Be Fly Utopia 販売センターのインテリア
Be Fly Utopiaは、中国・重慶に位置する225平方メートルの販売センターである。設計では、カフェ、ライブラリー、ライフスタイル体験ホールを一つの室内空間に融合させている。1階はカフェエリアで、300×1200ミリメートルのグレーの床タイルと、ニュートラルグレーのレンガで仕上げたカウンターを備える。階段、書棚、バーカウンターには明るい木目調を用いた。階段の脇には2階へと立ち上がる背の高い書棚を配している。商談エリアの天井は元の勾配屋根の形状を活かし、2枚の折板を採用した。将来のコミュニティのために、温かみのある自然な空間を目指している。
The Recognition
About the A' Design Award 金賞
Be Fly Utopia 販売センターのインテリアは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Be Fly Utopia 販売センターのインテリアは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Be Fly Utopia 販売センターのインテリアは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
- Dimensions & Packaging
- The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
- Tags
- Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
- Production Technology
- The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
- Design Challenge
- During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
- Research
- Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
- Inspiration
- It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
- Project Duration
- The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
- Operation Flow
- In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
- Patents
- Copyrights belong to Xiaodong Zhang, 2019.
- Team Members
- Xiaodong Zhang
- Image Credits
- Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.
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