Gujinggong お酒 by Cheng Tian Sheng is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2020
Gujinggong お酒
Client: Yuto
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #99904The Design
About Gujinggong お酒
パッケージには、人々から伝わる文化の物語が盛り込まれ、竜酒の模様が細かく描かれています。ドラゴンは中国で尊敬されており、縁起の良いことを象徴しています。この図では、ドラゴンが飲みに出ています。ワインに惹かれるので、ワインボトルの周りを移動し、翔雲、宮殿、山、川などの伝統的な要素を加えます。開封後、開封後の箱全体がディスプレイ効果を発揮するように、イラスト入りのカード紙が重ねられます。
The Recognition
About the A' Design Award 金賞
Gujinggong お酒は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Gujinggong お酒は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Gujinggong お酒は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
- Dimensions & Packaging
- Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
- Tags
- Liquor, tradition， Folk tradition，Illustration，nongovernmental
- Production Technology
- This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
- Design Challenge
- Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
- Research
- Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
- Inspiration
- In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
- Project Duration
- The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
- Operation Flow
- The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
- Team Members
- Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING
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