Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras dening Zhang Zhipeng

Karya Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras dening Zhang Zhipeng minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras

dening Zhang Zhipeng

Klien: Guangdong Shiwan Baijiu Group Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,662

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100378

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras

Shiwanyubingshao yaiku desain kemasan kanggo omben-omben keras Cina. Desain iki nggunakake tari singa, salah sawijining pagelaran tradisional Cina, minangka tema visual utamane. Botol iki digawe saka kaca kanthi lapisan semprotan ireng transparan, lan wangun botol adhedhasar wadhah anggur Cina kuna, kanthi rincian sing dilapisi emas. Kothak njaba digawe saka kertas khusus warna ireng kanthi proses stamping. Ilustrasi endhas singa dipasang ing ndhuwur kothak. Mbukak kothak nuduhake warna endhas singa lan nambahake rasa upacara ing tumindak ngombe.

Pangakuan

Babagan A' Design Award Perak

Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Shiwanyubingshao Fungsi Utama: Kemasan Omben-omben Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Ukuran & Kemasan: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tag: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Teknologi Produksi: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Tantangan Desain: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Riset: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspirasi: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Durasi Proyek: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Alur Operasi: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Anggota Tim: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Kredit Gambar: Zhang Zhipeng