Fenjiu Kemasan Minuman Keras dening Zhang Zhipeng

Karya Fenjiu Kemasan Minuman Keras dening Zhang Zhipeng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2020

Fenjiu Kemasan Minuman Keras

dening Zhang Zhipeng

Klien: Fen Jiu Group

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,707

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100408

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fenjiu Kemasan Minuman Keras

Fenjiu minangka kemasan sing dirancang kanggo minuman keras khas Tiongkok. Botolé digawe saka kaca kanthi finishing semprot warna biru transparan. Awak botol nduweni wolung sisi, lan tutupé dibentuk kaya kembang aprikot. Pola ing sisih ndhuwur botol digawe rong lapis, dumadi saka papat lapisan sing ngélingaké marang ombak. Botol iki dilapisi bronzing, lan kothak njabané digawe saka kertas khusus warna ireng kanthi bronzing. Botol iki isiné 500 ml lan dhuwuré 25,5 cm. Rancangan iki nggabungaké motif kembang jendhéla tradisional karo wangun modern kanggo ngenalaké budaya Tiongkok marang konsumen enom.

Pangakuan

Babagan A' Design Award Wesi

Fenjiu Kemasan Minuman Keras menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Fenjiu Kemasan Minuman Keras dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Fenjiu Kemasan Minuman Keras diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Ukuran & Kemasan: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tag: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Teknologi Produksi: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Tantangan Desain: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Riset: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspirasi: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Durasi Proyek: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Alur Operasi: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Anggota Tim: Design director: Zhang Zhipeng
Kredit Gambar: Zhang Zhipeng