Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn dening PepsiCo Design and Innovation

Karya Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn

dening PepsiCo Design and Innovation

Klien: PepsiCo Design and Innovation

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100575

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn

Mtn Dew AMP Game Fuel Launch iku desain kemasan ombèn-ombèn lan identitas merek kanggo ombèn-ombèn performa siap ombèn sing digawé kanggo para gamer. Identitas visualé dibangun supaya cocog karo lingkungan gaming lan e-sports nanging ngindhari kliché sing umum. Fondasi grafis sing kuwat ndhukung produk, kerjasama, lan pengalaman konsumen ing mangsa ngarep. Sakumpulan aset peluncuran sing komplit dikembangaké, nyakup merek, produk, lan pengalaman konsumen. Desainé tujuané kanggo nyuguhaké ombèn-ombèn kanthi cara sing otentik marang para atlèt e-sports lan gamer.

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Babagan A' Design Award Perak

Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mtn Dew AMP Game Fuel Launch Primary Function: Kemasan Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

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Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspirasi: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

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