Game Fuel Team Optic Champions Can Kaleng Minuman by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Kaleng Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2020

Game Fuel Team Optic Champions Can Kaleng Minuman

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Wesi Winner in Bungkusan Category

19,247

Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Kaleng Minuman

Game Fuel Team Optic Champions Can iku kaleng minuman edisi winates sing digawe kanggo komunitas gaming. Desain kemasan andalan iki diadaptasi kanggo nggambarake tim Optic Gaming, sing anggotane nganggo klambi putih nalika mertandingake turnamen. Warna putih dadi latar mburi kaleng, kanthi aksen ijo. Ilustrasi khusus saben anggota tim disuguhake minangka potret sing fotorealistik. Cetak langsung, pernis taktil, lan finishing timbul telung dimensi ngukir ing sakojoreng awak kaleng. Finishing tinta doff ing sawetara bagean nyorot warna metalik.

The Recognition

About the A' Design Award Wesi

Game Fuel Team Optic Champions Can Kaleng Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Game Fuel Team Optic Champions Can Kaleng Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Game Fuel Team Optic Champions Can Kaleng Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release