Off the Eaten Path Kemasan Camilan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.
EmasBungkusan· 2020
Off the Eaten Path Kemasan Camilan
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Emas Winner in Bungkusan Category
- 45,439
- Verified Award Winner
- Verify Award Status for #100582
The Design
About Off the Eaten Path Kemasan Camilan
Off the Eaten Path yaiku desain kemasan kanggo maneka warna camilan premium adhedhasar tetuwuhan. Camilan iki nggabungake sayuran asli kayata kacang arab, kacang ireng lan kacang polong ing campuran sing ora dinyana-nyana. Kemasan iki menehi merek kasebut identitas visual sing manunggal ing saben aplikasi. Desain iki nduweni tujuan mbantu merek kasebut katon beda ing kategori camilan luwih sehat sing rame. Klompok cilik konsumen melu ing proses pangembangan lan menehi umpan balik ing saben tahap. Masukan saka konsumen dadi pandhuan kanggo keputusan desain lan ndhukung pengalaman merek sing konsisten.
The Recognition
About the A' Design Award Emas
Off the Eaten Path Kemasan Camilan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Off the Eaten Path Kemasan Camilan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Off the Eaten Path Kemasan Camilan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
