Chu Cellar Bungkus Ombên Keras by Yong Wu

Chu Cellar Bungkus Ombên Keras by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Chu Cellar Bungkus Ombên Keras

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Perunggu Winner in Bungkusan Category

14,128

Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Bungkus Ombên Keras

Chu Cellar minangka desain kemasan kanggo ombên keras sing diprodhuksi ing Hubei, China. Botolé digawe saka keramik, lan wujudé niru sakumpulan lonceng chime, yaiku relik budaya saka negara kuna Chu. Corak ing awak botol digawe kanthi cithakan mbukak, lan kothaké digawe saka kayu. Garis-garis sing mennul lan meleng ing permukaané ngirangi kemungkinan kepleset nalika ditangani. Dhasar kothak kasebut dadi papan pamer, saengga botol sing wis kosong bisa disimpen minangka hiasan. Karepé yaiku kanggo nggambarake sejarah lan budaya saka wilayah asalé.

The Recognition

About the A' Design Award Perunggu

Chu Cellar Bungkus Ombên Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Chu Cellar Bungkus Ombên Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Chu Cellar Bungkus Ombên Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu