Macau Light Festival 2019 TVC Iklan Televisi dening Puzzle Lai Meng Tak

Karya Macau Light Festival 2019 TVC Iklan Televisi dening Puzzle Lai Meng Tak minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerakFilm· 2020

Macau Light Festival 2019 TVC Iklan Televisi

dening Puzzle Lai Meng Tak

Klien: Mirage Visuals

Pemenang A' Design Award Perak ing Kategori Film

33,525

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100899

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Macau Light Festival 2019 TVC Iklan Televisi

Macau Light Festival 2019 TVC yaiku iklan televisi kang digawe kanggo promosi Macao Light Festival. Film iki ngetutake Mak Mak, maskot pariwisata Macao, nalika para penonton lokal lan tamu njelajah papat rute lampu lan pemandangan kutha Macao kang tansah owah. Iklan iki nggabungake pemotretan langsung (live action), efek visual, grafik gerak (motion graphics), lan animasi telung dimensi. Fitur-fitur lokal dituduhake minangka seni instalasi. Festival iki disuguhake minangka kue ulang tahun raksasa, kanggo mengeti ulang tahun kaping rong puluh Daerah Administratif Khusus Macao.

Pangakuan

Babagan A' Design Award Perak

Macau Light Festival 2019 TVC Iklan Televisi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macau Light Festival 2019 TVC Iklan Televisi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macau Light Festival 2019 TVC Iklan Televisi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Ukuran & Kemasan: HD 1920X1080 Video
Tag: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Teknologi Produksi: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Tantangan Desain: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Riset: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspirasi: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Durasi Proyek: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Alur Operasi: Video file can be operated in every video player
Paten: Copyrights belong to MIRAGE VISUALS 2019.
Anggota Tim: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau